How to Use the PAS Framework Without Being Cringy
PAS is a famous copywriting framework that identifies a problem consumers often face, raises the stakes by pushing the problem to its logical extreme, and…
Copywriting
7 Call to Action Examples You Have Never Seen Before
At great risk to my sanity, I went to find call to action examples (CTAs) that were fresh, original, unique, and compelling. My discovery: Almost
How to Create Winning Headlines in 9 Simple Steps
In any ad, everything depends on the headline. It’s why some copywriters are known to spend 50% of their time on just the headline. As
How to Optimize Copy for a Better Mobile Experience
Do you have any idea how often the average person looks at their phone? 46 times a day. That’s huge. Every single day the average
Double the Power of Your Content with This One Change
As a copywriter you want to make your copy as appealing as possible and one key way to double its impact is by making it
