How to Use the PAS Framework Without Being Cringy
PAS is a famous copywriting framework that identifies a problem consumers often face, raises the stakes by pushing the problem to its logical extreme, and…
Copywriting
Most Copywriting Tips are Vague and Generic–Not These 9
Great copywriters aren’t born, they’re made. In fact, you don’t even have to be a great writer to nail the copywriting thing. You just need
7 Call to Action Examples You Have Never Seen Before
At great risk to my sanity, I went to find call to action examples (CTAs) that were fresh, original, unique, and compelling. My discovery: Almost
What is Ecommerce Copywriting All About? The Complete Guide
Running a successful ecommerce site requires more than just selling quality products. You need to have good copywriting skills to create compelling copy that converts.
How to Create Winning Headlines in 9 Simple Steps
In any ad, everything depends on the headline. It’s why some copywriters are known to spend 50% of their time on just the headline. As
The Five Sales Letters Every Marketer Should Know, Hands Down
If you want your visitors to buy, instead of bouncing off your site like a basketball… Ask yourself: What’s missing from my funnel? What’s missing
How To Increase Your Landing Page Conversions by Asking a Question
It’s believed that it takes users (who have no idea of what your site does) exactly three seconds to orient themselves and make up their
Double the Power of Your Content with This One Change
As a copywriter you want to make your copy as appealing as possible and one key way to double its impact is by making it
