How to Write World-Class Headlines Every Time
Out of all the elements on a web page or a featured ad, headlines are the ONLY element that ALL USERS will read. They serve…
Copywriting
7 Steps to Become a Better, Top Tier Copywriter
A world-class copywriter can instantly tap into a target audience’s frame of mind, pull at their emotions, bring them on a journey, and inspire many
How to Use the PAS Framework Without Being Cringy
PAS is a famous copywriting framework that identifies a problem consumers often face, raises the stakes by pushing the problem to its logical extreme, and
AIDA vs PAS: My Pick on Which Formula to Use and Why
AIDA and PAS are two of the most popular copywriting formulas that marketers use today. They both work well in multiple traditional and digital settings
How To Balance Deep Copywriting Research With a Deadline
All the words you see on product packaging, the marketing emails you receive, the websites you browse, and even the advertisements delivered to your mailbox
Most Copywriting Tips are Vague and Generic–Not These 9
Great copywriters aren’t born, they’re made. In fact, you don’t even have to be a great writer to nail the copywriting thing. You just need
Everything I Know About Copywriting After Making $500K
$500K? Lucky, the disbeliever will say. You just got lucky with your words. Maybe. But most copywriters aren’t counting on luck or magic to put
7 Call to Action Examples You Have Never Seen Before
At great risk to my sanity, I went to find call to action examples (CTAs) that were fresh, original, unique, and compelling. My discovery: Almost