Is Marketing Automation As Intimidating As It Sounds?
If you are involved in any form of digital marketing, then you know that marketing automation is changing the rules of the game. Figures show…
Conversion
The Top 7 Popup Forms to Skyrocket Your Conversions
The ultimate end goal for every single visitor to your website is to turn them into a customer or a recurring visitor. The problem is
Landing Page Video Best Practices – Is Animated or Live Action Better?
Just because landing page videos have been seen to increase conversions doesn’t mean you can throw up any shoddy video and expect results. There are
8 Effective Tips to Get More Email Subscribers by Increasing Conversions
My email list is one of my most valuable assets. I have tons of email subscribers even though I regularly scrub my list, and I’ve
A Step-by-Step Guide to Creating the Best Call to Action for Conversions
Fewer than 25 percent of businesses express satisfaction with their conversion rates. That’s pretty depressing. Conversion rate optimization (CRO) doesn’t improve your conversion rates overnight,
The Best Customer Acquisition Techniques You Need to Start Testing
Customer acquisition is all about convincing people to buy your products or service. That’s it. But it’s more complicated than you might think. You have
User Experience Testing: UX Methods and Tools
ClickMechanic conducted extensive user experience testing before relaunching its website. The testing resulted in an impressive 50 percent increase in conversions. Clearly, there’s a correlation
19 Form Design Best Practices to Get More Conversions (+ Examples)
Form design matters more than you might think. A poorly designed form can turn off prospects, whether you’re asking them to sign up for your