Split Testing: Everything You Need to Know Before Running Split Tests
There’s a lot of confusion in the marketing world about split testing, A/B testing, multivariate testing, and the like. What you need to know is…
Conversion
The Importance of Customer Lifetime Value (CLV) and How to Calculate It
The customer lifetime value (CLV) metric might not sound very important, but failing to calculate it can put you behind your competitors. CLV tells you
Hungry for Fresh Lead Generation Ideas? Gobble These 9 B2C Ideas Up
Neil Patel co-founded Crazy Egg in 2005. 300,000 websites use Crazy Egg to understand what’s working on their website (with features like Heatmaps, Scrollmaps, Referral
How to Record Website Visitors Step-by-Step (10 Actionable Tips)
Imagine if you could record your website visitors’ actions as they swiped, scrolled, clicked, and otherwise experienced your website in real time. Not only is
41 Engaging Examples of the Best Headlines to Rally Your Audience
There’s a reason marketers talk about the best headlines and calls to action more than anything else. It’s because the best headlines and CTAs contribute
How to Design a Website Layout That Converts in 10 Simple Steps
Aside from having a site that loads quickly, it helps to know how to design a website layout that converts if you hope to find
How to Do A/B Testing With Landing Pages: A Complete Guide
Neil Patel co-founded Crazy Egg in 2005. 300,000 websites use Crazy Egg to understand what’s working on their website (with features like Heatmaps, Scrollmaps, Referral
#1 Framework to Convert Free Trial Users Into Customers
Before you can convert free users into paying customers, there’s one unspoken rule. You need do whatever it takes to help your users become badass