What is Click Through Rate? Learn How to Increase It in 6 Steps
A marketing campaign with a low click-through rate (CTR) isn’t going to provide you with the return on your investment (ROI) you’d expect. Only when…
Conversion
Interaction Design Guide: How to Do IxD in 7 Easy to Follow Steps
Interaction design is all the rage with B2B digital marketers and audiences alike. If you’re not familiar with interaction design or IxD, you should know
The Basics of Multivariate Testing for a Huge Conversion Boost
Whether you’re interested in gaining more leads, subscriptions, or sales, multivariate testing can give you the major conversion rate boost that you expect. It’s unfortunate
What is Hypothesis Testing and How It’s Done – A Complete Guide with Examples!
When attempting to optimize your web presence for maximum leads and conversions, you may come across terms like hypothesis testing. While the term sounds like
Split Testing: Everything You Need to Know Before Running Split Tests
There’s a lot of confusion in the marketing world about split testing, A/B testing, multivariate testing, and the like. What you need to know is
The Importance of Customer Lifetime Value (CLV) and How to Calculate It
The customer lifetime value (CLV) metric might not sound very important, but failing to calculate it can put you behind your competitors. CLV tells you
Hungry for Fresh Lead Generation Ideas? Gobble These 9 B2C Ideas Up
Neil Patel co-founded Crazy Egg in 2005. 300,000 websites use Crazy Egg to understand what’s working on their website (with features like Heatmaps, Scrollmaps, Referral
How to Record Website Visitors Step-by-Step (10 Actionable Tips)
Imagine if you could record your website visitors’ actions as they swiped, scrolled, clicked, and otherwise experienced your website in real time. Not only is
