Why is it that every time a company needs to increase conversions, they immediately start tampering with the product, website, or marketing strategy? We see…

The fastest-growing companies in the USA are hyper-successful for more than just the obvious reasons, such as that they provide good value. They also make…

Marketers use the word “free” so often that it has nearly lost its power. Free is a word that has enormous psychological appeal. But when…

In an article I wrote for Kissmetrics last month, I called for marketers and copywriters to be wary of so-called “best practices” and I believe…

It’s finally happened. After years of running a successful business you’ve finally got your first negative review. You know the effect customer reviews can have…

If you can improve your pricing page, you can make more sales. It’s that simple. In other places, I’ve explained some powerful tips that will…

Marketers have a really important job: Get people’s attention, keep people’s attention, and get those people to do something as a result of capturing their…

Scratching your head over low conversion rates? If you’re not getting the results you expect or need from your conversion rate optimization (CRO) strategies, you…

How would you rate your site’s conversion rate? Pretty highly I’d bet. After all, if you’re reading this you’re likely something of a CRO nut….

The morning after the premiere of MTV’s Jersey Shore, Viacom reported a 37% increase in earnings. Of this, a 14% increase in worldwide ad revenues was attributed to…

Storytelling is the reigning buzzword in design circles these days. It is cited as a powerful technique for designing user experiences, developing user personas and…

You just increased lead generation by nearly 40%. What do you do next? If you’re Hygiena’s marketing team, you get to work increasing it by…

I’m picky about what I subscribe to. I look at blogs and landing pages every day, and each one tries to capture my email address,…

Conversion rate optimization. Once you have a sales funnel up and running, conventional wisdom goes that the name of the game is optimization. But when…

So you’ve planned out your customer’s path to action. You’ve got everything in place. All you have to do now is flip a switch and…

Quick, think of all the reasons you leave a website. You probably came up with at least five, right? You didn’t think the content on…