It seems influencer marketing keeps exponentially growing in popularity. Looking at Google Trends, the data agrees:

Do you think your popups are converting at their highest potential? I’m guessing that unless you’ve been testing them to figure out what makes your audience…

It’s Friday afternoon, and Bill is frantically writing a rebuttal to a fiery political thread on Facebook. Smashing his keyboard violently with fingers of fury.

What separates a Hermès Birkin bag from a high-quality leather handbag you could buy anywhere? A label, a fancy charm, and about $22,000.

Your customer testimonials deserve the spotlight. They should be front-and-center on your landing page. The headliner. The star attraction.

Would you believe me if I told you that with a few simple strokes on the keyboard, you could tiptoe your way past your audience’s…

Full disclosure: I’m not a developer. I don’t code. And yet, as a digital marketer, I find myself looking at the source code of websites…

It’s strange. Content writing as a tool for user acquisition and audience building has moved forward so rapidly over the last few years. People are…

There are good conversion tactics, and then there are great conversion tactics. We have seen some of the best methods at work helping marketers achieve…

Does anyone really like to “Schedule a Demo”? Our PPC team is always looking to push our results, so we tested this theory with an…

Push notifications are the opt-in of the new generation. But, just like with email – how you use them is vitally important. Done wrong, push…

If you’re getting a lot of traffic to your site but struggling with converting that traffic into a lead or customer, don’t get frustrated. According…

Traffic used to be the Holy Grail of digital marketing. But as time passed, many marketers—myself included—realized the focus of marketing campaigns should be on…

When you think of crowdsourcing, you likely either think of big focus groups conducted behind closed doors or enormous funding initiatives like Kickstarter and GoFundMe….

First of all, I need to give a shout out to a commenter on one of my previous articles who (in part) inspired this piece….

If you’re running an online business, you’re probably asking people to hand over their credit card details, their name, email address and maybe their phone…