How to Set Up A/B Testing in Google Analytics 4 (GA4)
With the sunsetting of Universal Analytics (UA) and the promotion of its successor Google Analytics 4 (GA4) back in July 2023, A/B testing took a…
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How to Do Each Qualitative Data Coding Type (All Steps)
Qualitative data coding is the process of organizing all the descriptive data you collect during a research project. It has nothing to do with computer
Conversion Rate Optimization Statistics: #’s for Top Sites
Want to know if you’re measuring up to the competition when it comes to conversion rate optimization (CRO)? CRO measures the percentage of people who
How to Create Customer Journey Maps You Can Actually Use
Customer journey maps tell the story of how people behave when interacting with your brand across different touch points. Creating a journey map helps businesses
Best Auto Dialer Software Compared
Do you know the best-kept secret to selling over the phone? Not wasting time. That’s where autodialer software enters the picture. It eliminates wasted time
What Is a Good Conversion Rate? The Answer Might Surprise You
What is a good conversion rate for your online business? And how do your company’s conversion rates stack up against the competition? These are questions
Start A/B Testing Today with 6 Simple Steps
You’ve likely heard the phrase, “If you’re not doing A/B testing, you’re guessing” many times while reading various marketing blogs. This is applicable to a
Best A/B Testing Tools Compared
After reviewing eight different solutions in this category, we found VWO to be our favorite A/B testing tool (that isn’t our own). It stands out