Conversion

If used correctly and as part of your overall customer service plan, live chat software has the ability to increase conversion rates by giving customers…

As a marketer, you’ve likely heard the term conversion funnel to describe your business’s path to ROI. But when was the last time you took a

With the explosion of mobile marketing in the last few years, the race is on to interact with customers in a way that’s not only

Looking to boost your knowledge about conversion rate optimization?  Here on The Daily Egg, we publish quite a bit on conversion optimization. And here are

Any business selling online should learn how to optimize their shopping carts so that as many customers as possible will go through with their purchases.

When it comes to your website, and particularly your landing pages – less is more. Even as far back as 1997, usability guru Jakob Nielsen

When it comes to email marketing, it’s all about open rates and more importantly, conversion rates. With competition for customers growing stronger every day among

It’s the most common mistake businesses make in marketing. Looking in the mirror too often.  Focusing on yourself instead of the customer. And the About