Why Your Landing Page Should Have at Least 500 Words
I look a lot of landing pages, and I notice a common shortcoming. A lot of landing pages don’t have enough content. Here are some…
Conversion
The 5 Times When You Absolutely Must do A/B Testing
The world needs more A/B testing. Why? Because A/B testing is the most effective way to raise conversion rates. Tragically, according to Econsultancy, a paltry
How to Quickly Convert Trial Users Into Paying Customers
Want to know the secret to converting trial users to paid customers? I’ll answer it in one word: communication. It’s not enough to have a
So You Want to Do a Conversion Audit? Here’s What You Need to Know
If you’ve launched your website and are steadily getting traffic, you may feel like the hardest part is over. The truth is, the real work
6 Banner Ad Split Tests To Try Right Now
Online advertising isn’t as alluring as it once was. When the first banner ad was placed 20 years ago, it was so new and attention-grabbing
How to Increase Conversion Rates By Introducing Urgency
“How much for the t-shirt?” I asked the lady at her stall in one of Saigon’s tourist markets. “Seven dollah,” she said as she pulled
Opt-In Pop-Ups: Are They Any Good?
I happened to see the following comment on a case study on how pop-ups impact conversion. These comments may indicate that everyone hates opt-in pop-ups.
Little-Known Form Facts that can Increase Conversion Rates
There’s a lot of talk about how the right form can boost conversion rates. You need X number of fields and don’t even think of