Conversion

Forget the old Mac vs Windows argument — I’ve used both and each has advantages depending on your personal setup. If you’re a Windows user,…

“Ugly websites convert better than pretty websites.” Anyone who has been around marketing or conversion optimization for long has heard that. It’s a very simplistic

Did you know that conversion optimization can actually decrease your profit? When you run tests, it’s easier than you might think to misinterpret the results

How well do you know those who are buying from you? If you’ve answered anything but “not as well as I should,” I’m calling bullshit.

Many sites lose conversions due to unnecessary friction on their website. Friction is defined by Marketing Experiments as “a psychological resistance to a given element

Is your blog sidebar a side-thought? When was the last time you looked at your sidebar when trying to optimize your blog? The closest most

Trust. It could easily be the least understood and the most essential element for increasing conversions and extracting the maximum value from your website. Think

Ahh, the product page. Often a combination of a little customization and a lot of programming, many of them don’t differ much from whatever options