Conversion

It’s finally happened. After years of running a successful business you’ve finally got your first negative review. You know the effect customer reviews can have…

Marketers have a really important job: Get people’s attention, keep people’s attention, and get those people to do something as a result of capturing their

The morning after the premiere of MTV’s Jersey Shore, Viacom reported a 37% increase in earnings. Of this, a 14% increase in worldwide ad revenues was attributed to

You just increased lead generation by nearly 40%. What do you do next? If you’re Hygiena’s marketing team, you get to work increasing it by

I’m picky about what I subscribe to. I look at blogs and landing pages every day, and each one tries to capture my email address,

Conversion rate optimization. Once you have a sales funnel up and running, conventional wisdom goes that the name of the game is optimization. But when

So you’ve planned out your customer’s path to action. You’ve got everything in place. All you have to do now is flip a switch and

Quick, think of all the reasons you leave a website. You probably came up with at least five, right? You didn’t think the content on