If you’ve worked in the conversion optimization industry for longer than say, fifteen minutes, you’ve almost certainly stumbled across someone making the argument for longer…
If you’re running an online business, you’re probably asking people to hand over their credit card details, their name, email address and maybe their phone
Website popups, or site overlays, are a highly contested subject, although it shouldn’t be. With the average website seeing 98% of its traffic bounce, there
Marketers use the word “free” so often that it has nearly lost its power. Free is a word that has enormous psychological appeal. But when
It’s finally happened. After years of running a successful business you’ve finally got your first negative review. You know the effect customer reviews can have
Marketers have a really important job: Get people’s attention, keep people’s attention, and get those people to do something as a result of capturing their
The morning after the premiere of MTV’s Jersey Shore, Viacom reported a 37% increase in earnings. Of this, a 14% increase in worldwide ad revenues was attributed to
You just increased lead generation by nearly 40%. What do you do next? If you’re Hygiena’s marketing team, you get to work increasing it by
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