What does a 4th century BC philosopher have to do with your e-commerce website? Absolutely everything. Before you let out an impatient sigh of boredom,…

Have you ever stood in a checkout line and heard the entire life history of a sweet old lady in line behind you? While it…

Want to make sure your copy has the best chance of converting? Then you’ll want to review it before you test it. You want to…

Want to start conversion testing on your website, but don’t know where to start? Don’t worry, I’ve got you covered. In this article, we’ll break…

Yesterday, I told you about 13 Conversion Optimization experts you need to follow. Today, I want to share their top tips for getting better marketing…

You’ve likely heard about features and benefits, but do you know which one to use to get the best results—and how to do it? Well,…

How do you get customer reviews that help you achieve conversion rates as high as 68.7%? In today’s consumer centric world, Aileen Lee, Partner at venture…

I’ll admit, I’m a little nervous writing that headline. I’ll probably get a lot of haters saying “not every conversion optimization test wins every single…

Regardless of what many businesses believe, a guarantee is more than a promise to return the prospect’s money. The right guarantee builds relationships with your…

If used correctly and as part of your overall customer service plan, live chat software has the ability to increase conversion rates by giving customers…

When parents welcome a new baby into the world, they grace their child with a name. My parents chose Emma, and that name followed me…

As a marketer, you’ve likely heard the term conversion funnel to describe your business’s path to ROI. But when was the last time you took a…

With the explosion of mobile marketing in the last few years, the race is on to interact with customers in a way that’s not only…

Looking to boost your knowledge about conversion rate optimization?  Here on The Daily Egg, we publish quite a bit on conversion optimization. And here are…

Any business selling online should learn how to optimize their shopping carts so that as many customers as possible will go through with their purchases….

Meal times are not fun at our house. Besides literally being allergic to more foods than not, my daughter is a VERY finicky eater. That…

When it comes to your website, and particularly your landing pages – less is more. Even as far back as 1997, usability guru Jakob Nielsen…