Conversion

Form design matters more than you might think. A poorly designed form can turn off prospects, whether you’re asking them to sign up for your…

Optimizing a site can be a complex process. After all, Google’s algorithm takes over 200 factors into consideration when ranking sites, so there are a lot

As with any industry as large as SEO, you’ll come across many different opinions about the most effective ways to approach site optimization. And though

Today’s consumers rely on search engines to help them find everything from restaurant recommendations to B2B software providers. This means that regardless of what your

You know your landing pages are a crucial cog in the conversion funnel. You’ve probably read a few articles on crafting a solid landing page,

Are you treating your author bio as an afterthought? If you’re like most online marketers, the answer is probably yes. Don’t believe me?

Why would you want to record your users’ mouse movements? A mouse recorder give you a deeper view of user behavior than click-based heatmaps and