Brand evangelism isn’t a new marketing technique, but it has evolved quite a bit over the last few years. Most people who hear about “brand…

At its core, marketing can be divided into two facets: direct-response and branding. Direct-response is the most efficient of the two and results in the…

When I first started my business, choosing a name was a big deal. What was available? What was unique? What had a good ‘ring’ to…

Everyone knows what storytelling is—but what about storyselling? Storyselling is the act of selling your product or service through telling a story.  But this simple…

It’s highly unlikely that your business idea is unique. The products you sell or the services you provide — other people have thought of them…

If you’ve been paying attention to recent social media news, you’ve heard of Facebook Graph Search. This is Facebook’s internal search product, which aims to…

In business, it’s important to learn from your mistakes. Even better is to learn from other people’s mistakes. What lessons can we learn from AdWeek’s…

Mascots are becoming more and more popular in modern web design. What was once a tradition for sport competitions, a mascot can strengthen the sense…

“Hey, I’ve seen that image before.  Actually, I’ve seen it many times before.” Images allow you to express what words can’t. They draw the viewer…