The Only Story Elements That Matter in Storyselling
Storyselling is a sales strategy that uses meaningful stories to connect customers with products or services and convince them to make a purchase. It’s a…
Branding
Ready For Rebranding? Validate Your New Direction To Minimize Risk
There comes a time in a business’s lifespan that a rebrand is necessary for new horizons or continued success. However, rebranding can be a nerve-wracking
Top 7 Ways to Build Brand Loyalty
Modern customers scour websites and research products they’re thinking of buying before making their actual purchase. When customers are 60% to 80% of the way
How to Use a Brand Evangelist to Skyrocket Your Sales
Brand evangelism isn’t a new marketing technique, but it has evolved quite a bit over the last few years. Most people who hear about “brand
4 Undisputable Reasons for Branding Yourself Instead of Your Biz
When I first started my business, choosing a name was a big deal. What was available? What was unique? What had a good ‘ring’ to
5 Lessons To Learn From The Biggest Brand Blunders of 2012
In business, it’s important to learn from your mistakes. Even better is to learn from other people’s mistakes. What lessons can we learn from AdWeek’s
20 Websites Using Mascots to Differentiate Themselves From the Competition
Mascots are becoming more and more popular in modern web design. What was once a tradition for sport competitions, a mascot can strengthen the sense
