How Does Google Analytics Attribute Goal Conversions?
Let’s be honest. This is one of the reasons Mark Twain liked to say, “There are three kinds of lies: lies, damned lies, and statistics.”…
Analytics
How To Use Google Analytics Intelligence Events To Make Intelligent Decisions
Google Analytics Intelligence Events are one of the most powerful and underutilized tools in Google Analytics. Allow me to explain what they are and then
URL Shorteners and Analytics: Which Ones Deliver Results?
Since its humble beginnings in 2002 with the launch of the TinyURL service, the URL shortener has evolved to become more than just a convenient
