Abandonment Rate: What’s Normal and How to Fix It
Abandonment rate is the percentage of people that leave after initiating an action. More specifically, the phrase “abandonment rate” typically refers to: To calculate the…
Analytics
8 Seductive Vanity Metrics You Will Burn Money Chasing
8 Seductive Vanity Metrics You Will Burn Money Chasing A vanity metric is a number that makes you feel good without directly impacting the business.
The 12 Analytics Blogs Every True Pro Follows
Average analytics blogs present data in a dry and monotone way. The content’s there, but you don’t feel any kind of enjoyment, motivation, or excitement
How To Build Your First Sales Funnel In Under 1 Hour
A sales funnel is a way to track potential customers from initial contact to purchase. Anyone using the funnel, should be able to look at
The Best Web Analytics Tools to Grow Your Business
Do you want to learn about the best web analytics tools? There are several free options available of which the king is Google Analytics. There
How to Use a Website Click Tracking Tool to Improve the User Experience
When it comes to understanding your audience, you can’t get more granular than a website click tracking tool. Instead of looking at big picture metrics,
High Bounce Rate? Here are the Reasons & What You Should Do
Are you experiencing a high bounce rate? If so, you’re not alone. Many digital marketers face this same problem, which usually occurs because the website’s
What is the Best Heatmap Tool For Real Results?
Whether you’ve used heatmaps in the past or you’re a first-timer, finding the best heatmap available will have a significant impact on the success of