It’s much easier to start your website optimization journey from a visual perspective than a strictly numerical one.

Google Analytics (GA) is capable of generating incredibly detailed and comprehensive data. It provides the insights needed to fine-tune your site, reduce UX friction and…

Heatmaps are great at quickly letting you know what areas of a webpage are getting the most “click action”. They’re perfect for presentations and explaining…

Google Analytics is one of the best platforms for tracking almost any metric you can think of. And it’s completely free. That’s why marketers and…

There have been many published articles on marketing funnels that emphasize the need to track the full customer lifecycle in order to determine the best return…

There are tons of great tools out there to help you improve the website experience you provide, grow your online business, and make better connections…

Being data-driven is good. Unless, of course, all that data driving your decisions is wrong.

If you have been following Google’s changes recently, you may have noticed that they became obsessed with mobile web. And there are a couple of…

If you’ve been keeping up with any thought leaders over the last few months, you know that we are all talking about user experience. The…

When a visitor browses through your website, she pays attention to the design, ease of navigation, content, visual appeal, and all other details she can…

I’m a recent convert to Google Tag Manager (GTM). Launched in 2012, GTM helps marketers and conversion optimizers with a painful issue: implementing lots of…

In this article, I will present 8 of the most useful Google Analytics enhancements that will give you the ability to collect and interpret data…

Know your audience. It’s one of the key rules of getting better conversions. These days, knowing your audience isn’t simply about overall web traffic analytics;…

Lead scoring is the ultimate conversion optimization hack: if you want to make sure leads get delivered to your sales team on time and that…

If you really want to get conversions, you need to be a mind reader. I’m not even kidding. Understanding what users want (known as user…

Remember that time when you paid for a brand new Optimizely account? Overwhelmed with excitement, you set up a couple of split tests in between…

The first time I used Clicky web analytics, back in 2007, I was blown away. My original review described it as “one of the most…