Best Ecommerce WordPress Themes

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

A well-done online store can be the difference between raking in dollars and hearing crickets. We’ve built and managed numerous ecommerce sites over the years using dozens of different WordPress themes—some were excellent and others… well. Not so much. Based on our experiences, Astra is the fastest, easiest, and most flexible ecommerce theme on the market. There’s a robust free version—yep, you can use it for free. Plus, it’s lightning-fast, optimized for SEO, and easy to customize.

The Best Ecommerce WordPress Theme for Most

If you’re looking for a lightweight, fast, fully customizable, and SEO-optimized ecommerce theme, Astra is the way to go. It’s incredibly easy to use and set up with 150+ free starter templates you can use to kickstart the process. Plus, it’s compatible with virtually every page builder out there. There’s a limited free version you can start with that comes with everything you need to design your online store.

And many people stick with the free edition forever. But you can easily upgrade to pro (either as an annual subscription or for a one-time fee) in just a few clicks if you need more advanced customization options.

The 5 Best Ecommerce WordPress Theme Options to Consider:

1. Astra – Best ecommerce WordPress theme for most
2. Shoptimizer – Best for SEO optimization and speed
3. Manufacturer – Best for enterprise-level stores
4. DGWork – Best for selling digital products
5. WooCommerce Storefront – Best free quick-start theme

When it Makes Sense to Invest Into a WordPress Ecommerce Theme

Many WordPress themes include basic ecommerce styles and functionality for different online store plugins. They’re perfect if you only sell a few products to boost other primary revenue streams like service offerings, affiliate marketing, or ads.

If product sales aren’t your main revenue driver, or you only have a few products, the theme you’re already using (or any WordPress theme) will do just fine.

However, regular WordPress themes won’t cut it if you rely 100% on product sales to make money.

Even if you’re a skilled copywriter or a seasoned salesman, selling online is a completely different ballgame. So, you need a theme that does a lot of the heavy lifting for you.

Because of that, we highly recommend choosing a theme with one focus—getting your customers to click “buy now.”

Most themes aren’t optimized for online sales, nor do they include many of the features you need to run an online store. Whether you’re starting a new ecommerce site from scratch, transitioning to an online store, or unhappy with the current theme you have, ecommerce-specific themes are your best bet.

#1 – Astra — Best Ecommerce WordPress Theme for Most

Astra is a highly customizable, SEO-optimized WordPress theme that works well with Gutenberg or an external page builder, like Elementor. It’s our top pick for ecommerce themes because of its seamless WooCommerce integration that lets you build an online store that’s speedy, lightweight, and on-brand.

But the best part is that you can download it, install it, and build your entire site for free. There are a few advanced features and templates reserved for paid plans, but Astra’s free plan offers plenty of flexibility and power.

At its core, Astra is mobile responsive, easy to use even if you have no experience, and very lightweight. So, you won’t find bloated code, unnecessary features, or slow load times.

But what makes it really stand out is how customizable it is. Even with the Gutenberg editor, you can easily drag and drop a well-designed ecommerce store into existence in just a few hours. There are even 95 professionally designed free templates you can import and use on your site in one click. On top of that, there are 110 premium templates that come with Astra’s paid plans.

Regardless of the look and feel you’re going for, you don’t have to start from scratch. All you have to do is replace the demo content with your own, and you’re ready to go.

Once you integrate it with WooCommerce, you’ll have the ability to create product pages with your preferred grid layout, a dropdown cart so your customer always knows what they’ve added, a product catalog, and a quick view option that lets users get a better look right from the catalog page. 

If you’re a beginner, Astra might take some getting used to at first, as you discover its seemingly endless list of customizations. If you don’t want a learning curve, you might want to go with a more straightforward ecommerce theme, as Astra is designed for customization and not necessarily a quick start.

If you’re specifically looking to create an ecommerce site that allows you to build it with a page builder, Astra is compatible with Brizy, Gutenberg, Elementor, and Beaver Builder.

You can start your store from scratch, or you can use one of their ready-to-import store templates created by niche. 

Astra’s best features include:

• Specific customizations without needing to code
• Wide array of page layouts, typography, color, and header options
• Template library updated monthly with new designs
• Exhaustive features that help you design a blog to complement your store 

Astra offers three pricing tiers, with the cheapest being $59 per year ($47 on sale right now). The next tier is $276 per year ($169 on sale) and comes with all the premium starter templates, pro features, and your choice of a premium add-on package for either Elementor or Beaver Builder.

The top package is $523 per year ($249 on sale) and includes 1:1 support, add-ons for both page builders, and four of Astra’s in-house plugins.

If you’re not down to pay an annual fee, you can opt for a lifetime deal, instead, starting at $249 with lifetime product updates, premium support, and unlimited usage.

Alternatively, you can start with the free version to try it out. Many users stick with the free edition forever because it’s packed full of customizable ecommerce features, but you can easily upgrade to a Pro plan at any time if you need more from your WordPress theme.

#2 – Shoptimizer — Best for SEO Optimization and Speed

Our favorite aspect of this WordPress ecommerce theme is in the name—it’s optimized. Shoptimizer is a robust ecommerce theme built specifically for search engine optimization and speed to help you get more eyes on your shop as you rise to the top of search engine results.

If you plan to market your ecommerce store with a strong focus on organic traffic from Google, Shoptimizer is your best bet. While the other themes on our list are fast and lightweight, this one focuses heavily on speed.

With SEO, speed, and conversion in mind, the creators of Shoptimizer built a theme that prioritizes getting more organic eyes on your products without the hassle of ads and social media.

If you use Shoptimizer, you don’t have to worry about losing customers and orders with long page loading times, because customers won’t experience lag or annoying delays while browsing your site. If you have experience selling online, you already know slow load times can mark the difference between making a sale or losing a customer.

The theme’s checkout page only shows checkout details and payment options to reduce page bloat.

By removing the header, footer, and sidebar, it minimizes distractions and encourages the sale by mimicking a squeeze page.

They also offer a customer review feature you can insert into your checkout page to increase your customer’s faith in your product with positive reviews from recent customers.

Just because Shoptimizer focuses on SEO and speed doesn’t mean they’ve forgotten about the features that make building an ecommerce store easy and beautiful.

They offer plenty of store customizations like sticky product details when you scroll, slide up sales notifications, product search, pre-designed store pages you can make your own, and the ability to create sophisticated catalog layouts with the easy-to-use Elementor page builder. 

Some of Shoptimizer’s best features are:

• Detailed theme documentation and directions
• Five-star-rated customer support
• One year support and updates included
• Easy demos for installation

Pricing for Shoptimizer is a one-time payment of $99.

#3 – Manufacturer — Best for Enterprise-Level Stores 

Enterprise-level businesses in manufacturing, wholesale, or industrial products need a functional theme, too. Manufacturer is a WordPress ecommerce theme that delivers industry-specific needs to enterprise-level stores. 

Manufacturer’s human-oriented design makes sure your company puts its best foot forward with a professional structure perfect for the textile industry, pharmacies, automotive, electronics, and the tech niche to name a few. 

With more than 40 templates and 50 pre-built blocks you can add with the Elementor page builder, Manufacturer is a highly customizable website with the ability to create an online shop that can elevate your product offerings. 

Features include:

• Specifically designed industry blocks for showcasing services and projects
• Premium DGPR plugin to comply with EU cookie laws
• One-click demo imports
• Video backgrounds and custom industry-related icons

A regular license for Manufacturer is $59, and you can add on an optional extended 12-month support plan for $17.63. Learn more.

#4 – DGWork — Best for Selling Digital Products

Digital products are increasingly popular today. With DGWork, you can easily create a sleek storefront that showcases your best digital products, from media like podcasts and stock photography to any other type of downloadable.

Essentially, DGWork can handle anything you want to sell digitally on your WordPress site. It’s as easy as integrating DGWork with WordPress with its Easy Digital Download plugin.

With it, you can ensure that once your customer buys a product, it instantly delivers a download link to their preferred email address. It’s all done automatically behind the scenes while you focus on creating more digital products to sell. 

The most impressive feature DGWork offers is its subscription support. With the Recurring Payments add-on, you can easily start selling subscriptions right in your online storefront on either monthly or annual payments.

Some other great features of DGWork include:

• Compatible with Elementor page builder for more customization
• Templates to add an optional blog
• Subscription tiers for various membership levels
• Plenty of pre-built homepage templates

Get DGWork today with a one-time payment of $56 for a regular license, and you can also purchase their optional extended 12-month support for $16.50.

#5 – WooCommerce Storefront — Best Free Quick-Start Theme

With almost 5,000,000 downloads, WooCommerce Storefront is a popular quick-start theme that you can get up and running in no time for free. 

If you aren’t a developer and don’t have time to learn the ins and out of page builders and advanced plugins, Storefront allows you to skip all of that while still creating an ecommerce store designed to sell.

This free WooCommerce theme is intuitive and can cut the amount of time you spend putting together your store in half with a decent list of ready-made extensions. 

Suppose in the future you want to take your free ecommerce theme to the next level. In that case, WooCommerce offers extension packs that allow you more detailed customizations like adding custom sections to your homepage, additional sharing options, enabling customer reviews, and additional dropdown menu options. 

Storefront’s best features include:

• Intuitive, clean, and simple design
• Displaying top-rated products on your home page
• Adaptable store display for any device
• The option to add a blog to your site as a content marketing option

The WooCommerce Storefront WordPress theme is free, and additional extension packs start at $69. Learn more.

Methodology For Choosing The Best Ecommerce WordPress Themes

Creating a list of the best WordPress themes isn’t easy when there are so many contenders. When we chose the best options for this guide, we thought about the basics that make a reliable ecommerce theme, like mobile compatibility and accessibility. 

Beyond that, it’s essential to consider your business goals, niche, and the specific features you need that some ecommerce themes offer and others don’t.

Niche

Some ecommerce themes advertise themselves as a catch-all framework to create a store in any niche with a page builder. Others cater to niche-specific needs. For example, a site built for an online pet store might not be the best option if you’re trying to sell women’s apparel. 

In this case, you can choose to go with a more general yet robust theme with plenty of page builder compatibility to make your own, or you can find a theme with pre-built templates and functionalities specific to your niche. Once you find the right features, it may come down to the amount of time and energy you want to spend creating your niche store. 

Growth

In one simple question: How big is your store now, and are you expecting to grow?

Growth is a determining factor if you’re trying to find a fitting ecommerce theme that won’t limit you once you start to scale. If you’re after a simple store that gets the job done, you’re better off investing in Storefront, for example, instead of a more expansive theme like Shoptimizer. 

If you have a large business, a theme like Manufacturer is built for industrial equipment stores, wholesalers, and manufacturers with specific enterprise functionality. If you’re only ever planning on creating digital products, a theme like DGWorks can help you achieve that with a streamlined site-building process. 

Customization

The need for customization is unique to your business. While some companies prefer the freedom to design and re-design their storefront as they please, others focus more on ease-of-use and the proper extensions for their sales strategy. 

Most ecommerce themes provide plenty of customization, as this is an important part of creating an online store, no matter the industry. But some themes take it a step further by integrating with a long list of page builders or providing more customizable templates. It’s important to keep in mind that the more customization you want for your store, the more time you’ll have to invest in building it. 

Summary

You can build an amazing ecommerce store, and you don’t need to hire a developer to do it. As you’ve seen throughout this guide, your problem isn’t limited to options but instead having too many options to choose from.

This guide will help you whittle down your choices by reviewing the best themes for different scenarios. At the very least, we offer a framework that tells you how to think about themes to pick the best one for your company. 

If you’re still on the fence, bookmark this guide and go back through it when you’re ready to choose your ecommerce theme.