A sales funnel is a way to track potential customers from initial contact to purchase. Anyone using the funnel, should be able to look at…
Peter Lowe
Everything I Know About Copywriting After Making $500K
$500K? Lucky, the disbeliever will say. You just got lucky with your words. Maybe. But most copywriters aren’t counting on luck or magic to put…
7 Call to Action Examples You Have Never Seen Before
At great risk to my sanity, I went online with the intention of finding as much advertising as I could. The goal: to find call…
6 Psychographics Examples You MUST Learn From Customers
Most people are familiar with examples of demographics, like age, income, and ZIP code, which capture objective traits about a population. Psychographics attempt to capture…
10 Typography Elements That Enhance (Or Ruin) Your Design
Typography is a fundamental principle of good design. Whether you’re designing for print or the web, good typography helps balance the visual structure of your…