The 6 Best Google Analytics Alternatives that We Recommend
Google Analytics used to be the best way to understand what was happening on your site. But the latest version, Google Analytics 4 (GA4), is…
The Best Web Analytics Tools Compared
Web analytics tools help you figure out what’s working on your site and what needs to be improved right away. They take messy data, make
How To Run Customer Interviews and What To Do After
You just conducted customer interviews. Now what? It feels like you have fascinating insights, but they’re trapped in transcripts and call recordings. How do you
What Can AI AB Testing Tools Do? Benefits and Limits
A/B testing tools were some of the first software to incorporate AI into their platforms in a meaningful way. And they did it long before
Conversion Copywriting: Crash Course + Elite Examples
Sometimes I get paid to write text that gets people to take action. That’s conversion copywriting. This article is different. It’s SEO copywriting that helps
B2B Lead Generation: Book More Meetings and Cut CPL
B2B lead generation is full of shortcuts: buy some ads, hire an agency, or plug in a tool. Leads appear. Great. But then cost per
How Does Shopify Work? From Setup to First Sale
Shopify solved a really valuable problem: how do you enable anyone to sell online without making them learn web development? The answer was bringing together
When To Use Multi Armed Bandit vs A/B Testing
Multi-armed bandit testing is often pitched as a faster, more profitable version of A/B testing. There’s some truth in that idea, but it’s misleading to