The Only Types of Social Proof That Sway Decision Making
Social proof is rooted in psychology, playing on the idea that people are influenced by the actions and opinions of others, particularly when they aren’t…
How to Turn Employees AND Customers into Brand Evangelists
A brand evangelist loves a brand so much that they rave about it and promote it all the time to other people, participating in as
6 Micro Commitments That Move Prospects Down Funnel
Micro commitments are those small steps you take to achieve a larger goal. In this case, it’s small steps a potential customer takes that pulls
Exactly What to Do in Every Step of an Ecommerce Flywheel
An ecommerce flywheel is a self-reinforcing loop made up of key business elements like traffic, conversions, and the customer experience, all linked together to fuel
Ecommerce Trends That Don’t Deserve the Hype (+ 3 That Do)
Businesses tend to think every ecommerce trend is worth implementing because they’re talked about so often. But if I’m honest, these ecommerce trends are overhyped:
The Only Story Elements That Matter in Storyselling
Storyselling is a sales strategy that uses meaningful stories to connect customers with products or services and convince them to make a purchase. It’s a
What to Put On A Cookie Banner So Visitors Aren’t Annoyed
We’ve all experienced the pop-up when you first visit a website that tells you they use cookies and asks for your permission to track them.
7 Best 404 Page Examples and Every Best Practice They Use
The 404 page is one of those pages visitors of your site need but probably won’t realize they need it until it’s not there. This