AdWords is a beast to manage. First, you have to do extensive keyword research to find the terms that will work the best for your…
Joseph Putnam
3 Ways To Charge More for Your Products and Services
There’s a simple benefit to charging more for a product or service—you make more money. But is it possible to charge more for what you’re…
3 Ways To Align Your Marketing With What Customers Really Desire
Ready? Here is the sales squashing mistake most marketers and salespeople are making: They think they sell a product or service. Wrong. To market and…
Does Good Web Design Really Matter?
I recently had a conversation with a client that went like this: Client: Does it really matter what my website looks like? Me: Yes, it…
How to Use Accent Colors to Get More Action on Your Website
So what exactly is an accent color? An accent color is a contrasting color used to draw attention to key pieces of a web page….