What To Do When Your Business Email Gets Hacked
The email account you use for your business is one of the most valuable digital assets you control. It is the hub of most of…
3 Things That The “Used Car Salesman” Can Teach Us About Online Marketing
“Used car salesman” is synonymous for sleazy, pushy, crooked sales. It’s too bad, really. Sure, there may be some dishonest used car salespeople, but certainly
Content Marketing vs. Native Advertising: What’s a Better Value?
$21 billion. That’s how much is expected to be spent on native ads in 2018 (rising from just $4.7 billion in 2013). With those funds,
The Science and Strategy of Building Social Proof for Your Ecommerce Store
Social proof is a powerful marketing technique that can easily boost your sales, improve your reputation, and increase your website’s influence and power. So why
How To Use 3rd Party Ecommerce Platforms To Boost Your Revenue
If you’ve got the entrepreneurial itch, you might be considering selling products online. If so, welcome to the world of third-party ecommerce platforms. Using third-party
When It Comes To High-Performing Landing Pages, It’s Not Long Or Short. It’s This…
If you’ve worked in the conversion optimization industry for longer than say, fifteen minutes, you’ve almost certainly stumbled across someone making the argument for longer
How To Write Absolutely Irresistible Drip Campaign Emails
Most email marketers are familiar with the drip campaign — a series of triggered marketing emails to potential customers. Generally speaking, the goal of a
16 Helpful Copywriting Articles To Launch You Into Web Writing Greatness
We all need a little help… from time to time. Actually, as online copywriters striving for greatness, we need all the help we can get.