How to Optimize User Experience & Conversion Paths in Google Analytics
If you’ve been keeping up with any thought leaders over the last few months, you know that we are all talking about user experience. The…
How Emotional Motivators Can Drive Authentic Brand Growth
We all remember what happened when Apple CEO Steve Jobs passed away, hundreds of thousands of people voluntarily lined up outside of Apple stores, flowers
The Secret to $5 Customer Acquisition Costs on Facebook
John Lott, partner at Spearmint Love, an online store selling baby clothes, had a problem. He had just left his job at an equity firm
How to Start an Affiliate Program That’s Actually Successful
“Affiliate marketing has made businesses millions and ordinary people millionaires.” So wrote Bo Bennett, the founder and CEO of eBookIt.com and president of Archieboy Holdings.
How to Develop a Winning CRO Testing Roadmap
If you’re reading this post, you already know how CRO (“conversion rate optimization”) can help you increase revenues and create better customer experiences. The problem
Mastering Data Storytelling: 5 Steps to Creating Persuasive Charts and Graphs
Data storytelling is one of those “buzzwords” that in actuality is not really a buzzword–it’s reflective of a necessary change in the way humans are
Facebook Ads vs. Google AdWords: Which Service Should I Use?
Eyeballs. Lots of eyeballs. What’s the quickest way to get lots of targeted eyeballs these days? Answer: Google AdWords and Facebook Ads.
The Psychology Behind a Perfectly Formatted Email Newsletter
Newbies in the digital marketing space are usually surprised when I tell them this: Email marketing is the most effective form of marketing available today.