How to Use MailChimp’s Instagram Ad Integration
Marketing automation platform MailChimp recently announced that Instagram ads can now be purchased, created, and managed right from your MailChimp dashboard.
Reinvent Your Marketing Funnels with Google Analytics Cohort Analysis and LTV Reports
There have been many published articles on marketing funnels that emphasize the need to track the full customer lifecycle in order to determine the best return
9 Customer Re-Engagement Emails You Need to Steal
If you had one shot at a 100% guarantee that your customers will open every email you send, how would you do it?
Google Analytics Is Lying to You. Here Are 7 Ways to Force It to Tell the Truth
Being data-driven is good. Unless, of course, all that data driving your decisions is wrong.
How To Use Instagram For Your Ecommerce Business (While Being Smart About It)
“But you can’t put links in your Instagram posts. How are you supposed to drive any sales at all?”
How to Micro Test New Product/Service Ideas Using AdWords
Launching a new business idea or deciding to develop a new product for your company is not without risk.
How to Convert More Customers by Adding Perceived Value
What separates a Hermès Birkin bag from a high-quality leather handbag you could buy anywhere? A label, a fancy charm, and about $22,000.
Top 7 Ways to Build Brand Loyalty
Modern customers scour websites and research products they’re thinking of buying before making their actual purchase. When customers are 60% to 80% of the way