8 Ways to Make Brilliant, Captivating Product Photos
Having product photos that stand out is more important than any other piece of content on your product page. One study found that 67% of…
The Five Most Important Visual Elements Required for a Successful Company Blog
As a marketer, you cannot neglect the power of content. Sharing valuable information with your audience helps you build trust with your audience and develop
9 Real UTM Tracking Codes – And How to Create You Own
Our traffic bounces all over the place. We have social. We have email. We have paid ads. There’s more sites, platforms, and networks than we
The Six Most Misunderstood Metrics in Google Analytics
Google Analytics (GA) is capable of generating incredibly detailed and comprehensive data. It provides the insights needed to fine-tune your site, reduce UX friction and
5 Real-Life Popup A/B Tests That Will Help Boost Your Conversion Rate (Based on Actual Case Studies)
Do you think your popups are converting at their highest potential? I’m guessing that unless you’ve been testing them to figure out what makes your audience
15 Steps to Create a Successful Event Marketing Campaign
We know what events are. We know what a marketing campaign is. But when these two words come together, the whole becomes greater than the
Science Has Spoken: Here’s Why Your Instagram Posts Don’t Get Engagement
You post image after image on Instagram, but can’t seem to get more than 25 or 30 Likes on each. Your comments are as inactive
The World’s Fastest Growing SaaS Products Send These Welcome Emails
What happens when people sign up for your software-as-a-service (SaaS) product? Chances are, you send them some email. Recently, I was chatting with the founder