Your Author Bio Is A Conversion Gold Mine
Are you treating your author bio as an afterthought? If you’re like most online marketers, the answer is probably yes. Don’t believe me?
Real-World Examples of Show-Stopping Case Studies That Capture Attention and Close Sales
Compelling case studies can be extremely useful sales tools. They put your most valuable benefits on display, using convincing language that connects with the core
How to Generate More Sales From an Ambassador Strategy
It seems influencer marketing keeps exponentially growing in popularity. Looking at Google Trends, the data agrees:
8 Ways to Make Brilliant, Captivating Product Photos
Having product photos that stand out is more important than any other piece of content on your product page. One study found that 67% of
The Five Most Important Visual Elements Required for a Successful Company Blog
As a marketer, you cannot neglect the power of content. Sharing valuable information with your audience helps you build trust with your audience and develop
9 Real UTM Tracking Codes – And How to Create You Own
Our traffic bounces all over the place. We have social. We have email. We have paid ads. There’s more sites, platforms, and networks than we
The Six Most Misunderstood Metrics in Google Analytics
Google Analytics (GA) is capable of generating incredibly detailed and comprehensive data. It provides the insights needed to fine-tune your site, reduce UX friction and
15 Steps to Create a Successful Event Marketing Campaign
We know what events are. We know what a marketing campaign is. But when these two words come together, the whole becomes greater than the