The 5 Best Usability Testing Tools Compared
Usability testing helps designers, product managers, and other teams figure out how easily users can use a website, app, or product. With these tools, user…
5 Qualitative Data Analysis Methods + When To Use Each
Qualitative data analysis is the work of organizing and interpreting descriptive data. Interview recordings, open-ended survey responses, and focus group observations all yield descriptive—qualitative—information. This
The 5 Best UX Research Tools Compared
UX research tools help designers, product managers, and other teams understand users and how they interact with a company’s products and services. The tools provide
Qualitative vs. Quantitative Data: 7 Key Differences
Qualitative data is information you can describe with words rather than numbers. Quantitative data is information represented in a measurable way using numbers. One type
6 Real Ways AI Has Improved the User Experience
It seems like every other company is bragging about their AI-enhanced user experiences. Consumers and the UX professionals responsible for designing great user experiences are
Hero Images: Do They Matter? No, Focus on This Instead
Hero images are the first images that show up right below the header once a website loads. It’s used to describe the site’s main purpose,
12 Key UX Metrics: What They Mean + How To Calculate Each
UX metrics help identify where users struggle when using an app or website and where they are successful. The data collected helps designers, developers, and
Every Hero Image Size You Need to Know
In most cases, your default hero image size should be 1600 x 500 pixels with a 16:9 aspect ratio. But, there isn’t a single image