dscout Review–The Good and Bad
dscout is a great tool for doing qualitative user research, like live interviews or diary studies. But it isn’t the best choice for everyone. If…
dscout is a great tool for doing qualitative user research, like live interviews or diary studies. But it isn’t the best choice for everyone. If…
Figuring out the most effective ways to improve the user experience can be hard. There is tons of information out there, and it gets overwhelming
Nominal data is descriptive information wherein rank and order don’t matter. Still confused? It helps to contrast nominal data with the other three main types
A product hero image is a large and visually distinctive image of a product that shows the item in the best possible light, including its
Qualitative data coding is the process of organizing all the descriptive data you collect during a research project. It has nothing to do with computer
A hero image is a screen-width visual element, often a professionally captured photograph or a carefully designed graphic, that sits at the top of a
A hero image is the most noticeable visual element that sits above the fold of a site’s page. It usually takes up more than half
Qualitative data presents information using descriptive language, images, and videos instead of numbers. To help make sense of this type of data—as opposed to quantitative