Qualitative data coding is the process of organizing all the descriptive data you collect during a research project. It has nothing to do with computer…
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31 Hero Image Examples For Every Type of Business
A hero image is a screen-width visual element, often a professionally captured photograph or a carefully designed graphic, that sits at the top of a…
How to Add a Hero Image With CSS
A hero image is the most noticeable visual element that sits above the fold of a site’s page. It usually takes up more than half…
7 Qualitative Data Examples and Why They Work
Qualitative data presents information using descriptive language, images, and videos instead of numbers. To help make sense of this type of data—as opposed to quantitative…
The 5 Best Usability Testing Tools Compared
Usability testing helps designers, product managers, and other teams figure out how easily users can use a website, app, or product. With these tools, user…
5 Qualitative Data Analysis Methods + When To Use Each
Qualitative data analysis is the work of organizing and interpreting descriptive data. Interview recordings, open-ended survey responses, and focus group observations all yield descriptive—qualitative—information. This…
The 5 Best UX Research Tools Compared
UX research tools help designers, product managers, and other teams understand users and how they interact with a company’s products and services. The tools provide…
Qualitative vs. Quantitative Data: 7 Key Differences
Qualitative data is information you can describe with words rather than numbers. Quantitative data is information represented in a measurable way using numbers. One type…
6 Real Ways AI Has Improved the User Experience
It seems like every other company is bragging about their AI-enhanced user experiences. Consumers and the UX professionals responsible for designing great user experiences are…
Hero Images: Do They Matter? No, Focus on This Instead
Hero images are the first images that show up right below the header once a website loads. It’s used to describe the site’s main purpose,…