7 Best Heatmap Tools (The Best of the Best)
Heatmap tools record how visitors interact with your site, visualizing everything in a colorful map. Areas on a page that users explore, observe, or click…
Google Analytics Dashboards: How to Build, Customize & Use Them
Digging out all the important website data from Google Analytics 4 can be challenging if you don’t know what to look for or how to
Ecommerce Copywriting: The Complete Guide to Selling More Today
Outstanding ecommerce copywriting can propel your brand through the noise of today’s highly competitive environment. On the flip side, a poorly done ecommerce copy can
How to Get The Most Upsells Without Angering Your Customers
Deploying the right upselling tactics during an active purchase can boost revenue, improve your brand’s reputation, and build customer trust. On the flip side, failing
Long-Form Landing Pages: Are They Always the Best Choice?
Long-form landing pages are a core component of any marketing, sales, and promotional strategy, acting as a structured blueprint where the combined power of a
Cross-Sells vs Upsells: The Best Way to Use Each (Side-by-Side)
Upsells and cross-sells, also known as upselling and cross-selling, are popular sales and marketing strategies used to increase business revenue, drive a higher average order
Micro vs. Macro Conversions: What They Are and When to Use Them
Jumping into the nitty-gritty of your micro-conversions can lead to stronger macro-conversions over time. Micro- and macro-conversions differ in several major ways, including their end
Landing Page Copy that Always Converts + 5 Secret Tricks
A compelling landing page copy will draw more eyeballs to your website, improve your brand’s reputation, and attract more visitors through word-of-mouth marketing or organic