How to Use Features and Benefits to Gain Higher Conversions
You’ve likely heard about features and benefits, but do you know which one to use to get the best results—and how to do it? Well,…
Responsive Web Design: 6 Tips to Improve Performance and UX
2013 has seen a significant increase in the number of people turning to Responsive Web Design as a solution to deliver a consistent experience across
10 Reasons to Use TONS of Copy on Your Landing Pages
You’ve heard the old cliché, “A picture is worth a 1,000 words.” If this saying were true in marketing, every landing page would comprise blocks
Improve Content Strategy with an Editorial Calendar: 14 Free Downloads
If you need a tool that helps with strategy, organization and project management, then an editorial calendar is probably right for you. When working as
AIDA Copywriting Formula: How to Apply it +Real Examples
The AIDA formula is the oldest and most popular copywriting model used to convert undecided consumers into paying customers. Over the years, AIDA has been
5 Clever Ways to Get Customer Reviews That Convert
How do you get customer reviews that help you achieve conversion rates as high as 68.7%? In today’s consumer centric world, Aileen Lee, Partner at venture
Writing a Guarantee That Converts
Regardless of what many businesses believe, a guarantee is more than a promise to return the prospect’s money. The right guarantee builds relationships with your
The Apple Standard: 6 Guiding Principles for a Better Web Experience
Sometimes we look at a big brand like Apple, and we know there are behind-the-scenes decisions that make that brand what it is — but
