How To Write Absolutely Irresistible Drip Campaign Emails
Most email marketers are familiar with the drip campaign — a series of triggered marketing emails to potential customers. Generally speaking, the goal of a…
How To Build Trust To Improve Website Conversions
If you’re running an online business, you’re probably asking people to hand over their credit card details, their name, email address and maybe their phone
16 Helpful Copywriting Articles To Launch You Into Web Writing Greatness
We all need a little help… from time to time. Actually, as online copywriters striving for greatness, we need all the help we can get.
The Best Colors For Your Landing Pages And Checkout Process
Source: Pat Anzanello Ralph Waldo Emerson once wisely observed that nature always wears the colors of the spirit. Your website should do the same. That’s
Everything You Need To Know About Semantic Search And What It Means for Your Website
“Semantic search” is probably a term that you’ve heard thrown around. If you’re like me, terms like that can cause a little bit of worry.
A Guide To Creating Buyer Personas That Will Improve Your Content Conversion Rates
Amy is 35 years old. She’s just been promoted to Marketing Manager at the SaaS company she works for. She learned the ropes as a
How To Create a Killer Email List From Thin Air (A Beginner’s Guide)
You’ve probably heard people say, “the money is in the list”. What does this mean? In online marketing, you need to learn how to create
How to Convert Bouncing Traffic with Exit-Intent Popups
Website popups, or site overlays, are a highly contested subject, although it shouldn’t be. With the average website seeing 98% of its traffic bounce, there