How to Develop a Winning CRO Testing Roadmap
If you’re reading this post, you already know how CRO (“conversion rate optimization”) can help you increase revenues and create better customer experiences. The problem…
Mastering Data Storytelling: 5 Steps to Creating Persuasive Charts and Graphs
Data storytelling is one of those “buzzwords” that in actuality is not really a buzzword–it’s reflective of a necessary change in the way humans are
Facebook Ads vs. Google AdWords: Which Service Should I Use?
Eyeballs. Lots of eyeballs. What’s the quickest way to get lots of targeted eyeballs these days? Answer: Google AdWords and Facebook Ads.
The Psychology Behind a Perfectly Formatted Email Newsletter
Newbies in the digital marketing space are usually surprised when I tell them this: Email marketing is the most effective form of marketing available today.
How to Sell Without Selling In Every Blog Post
We all know blogging is an important part of online marketing. To succeed online today requires as many landing pages as possible, each ranking for
Don’t Be Afraid of Raising Your Prices. Here’s Why.
Was there ever a time that you felt compelled to raise prices, but you just couldn’t because you were afraid your customers wouldn’t like it?
11 Discount Techniques To Move Inventory & Grow Your Customer Base
How do you feel about offering discounts to your customers? Most marketers I know have an opinion on this. Some hate it. Some love it.
The 8 Questions Every Website Visitor Wants Answered in 10 Seconds
Did you know that 55 percent of visitors spend less than 15 seconds on a website? Regardless of your industry, product, service, etc., you’re dealing