The Beginner’s Guide to Website Design Best Practices
Even the smallest of changes in your website can affect your conversion rates. And considering your website is the heart of your business and marketing…
How to Optimize Your Website for Google’s Mobile-First Index
Google’s mobile-first index has made it all the more important to have a mobile-responsive, mobile-friendly website.
5 Easy Steps to Host a Website
Web hosting is the first step required to get any site published on the web. Some of you might have started organizing your content in
What is Conversion Rate Optimization (CRO)?
Conversion rate optimization offers one of the fastest, most effective methodologies for turning your existing web traffic into paying customers. Also known as CRO, conversion
Micro Conversions: How to Unlock Hidden Conversions
Most people associate conversions with the moment a website visitor becomes a paying customer. While a transaction is the ultimate conversion, it’s not the only
10 Best Heatmaps for WordPress Plugins
Heatmaps are visual reports that represent recorded clicks on different areas of a web page. The information provided in a heatmap is extremely valuable to
Brand Building 101: How to Build a Brand
The terms “brand” and “business” are often used interchangeably. While the dictionary definitions might be similar, I don’t think this is a fair swap. Anyone
9 Essentials of a High Converting Landing Page
Making a good landing page isn’t rocket science—but it does take some work. You need to learn how to make a good landing page that