The 21 Best Copywriting Articles Every Pro Needs to Read
Effective copywriting articles teach you three critical things: how to problem-solve existing issues, how to approach novel setbacks, and how to adapt your copy in…
35 Critical Startup Metrics: From Pre-Seed to Exit
If your startup is working, there will be data to prove it. Investors expect to see that data clearly. So does your team. But not
5 Perfect Customer Retention Emails + When to Use Them
A customer retention email is a message designed to keep existing customers engaged with your brand. Customer retention emails can take several different forms, from
The Only Types of Social Proof That Sway Decision Making
Social proof is rooted in psychology, playing on the idea that people are influenced by the actions and opinions of others, particularly when they aren’t
How to Turn Employees AND Customers into Brand Evangelists
A brand evangelist loves a brand so much that they rave about it and promote it all the time to other people, participating in as
The 7 Copywriting Research Methods Used by the Pros
Copywriting research is an important element of producing world-class copy. It’s what separates good copy from remarkable copy. This can only happen when copywriting research
What Is Copywriting? What I Know After Making $500K
I’ve made over $500K in my career as a copywriter. Here’s what I know. What Is Copywriting? Copywriting is using words to market a product
6 Micro Commitments That Move Prospects Down Funnel
Micro commitments are those small steps you take to achieve a larger goal. In this case, it’s small steps a potential customer takes that pulls