7 Free Keyword Research Tools (The Best of the Best)
A free keyword research tool is a platform, app, or website that allows you to search competitive keywords for free. Keywords (also known as search…
The Bar for High Quality Content has Changed
Quality content exists on a spectrum. It’s grounded in your products or services’ context, your target audience, and your business goals. What once was considered
Building a Personal Brand Isn’t Optional Anymore—Here’s Why
Let’s face it, most of what we see online today feels impersonal, mediocre, and robotic thanks to the rise of AI. Most content is subsumed
What Is a Good Conversion Rate and How Do We Hit It?
Everybody wants to know the benchmarks. What’s a good conversion rate for our business? What range should we be in? The data is out there.
How Does Clicky Web Analytics Compare to Google Analytics (GA4)?
Clicky is a privacy-oriented, GDPR-compliant, and easy-to-use web analytics platform, built to circumvent a needlessly growing complexity in favor of a more streamlined approach to
Exactly What to Do in Every Step of an Ecommerce Flywheel
An ecommerce flywheel is a self-reinforcing loop made up of key business elements like traffic, conversions, and the customer experience, all linked together to fuel
9 Ways To Boost Your Click Through Rate In 15 Minutes
Click through rate (CTR) compares the number of people who saw an ad, email, search result, video, etc. with the number who actually clicked through.
Google Analytics (GA4) Allows Only 2 Filters—Here’s Why You Shouldn’t Use Them
In Google Analytics 4 (GA4), you can use Data Filters to include or exclude event data from being recorded by the platform. New data filters