7 Best Heatmap Tools (The Best of the Best)
Heatmap tools record how visitors interact with your site, visualizing everything in a colorful map. Areas on a page that users explore, observe, or click…
Top 19 SaaS Analytics Tools You Can Trust
We’re breaking down the top SaaS analytics tools into 4 key use cases—so you can mix and match the tools that meet your needs.
The 4 Best PostHog Alternatives that We Recommend
Looking for the best alternatives to PostHog, an open-source web and product analytics tool? We recommend Crazy Egg, Fullstory, or Amplitude as the top choices.
Mixpanel Review—The Good and the Bad
Mixpanel is a product analytics platform that helps you see exactly how users interact with your apps and websites. It offers a plethora of features,
Using AI to Create Marketing Assets? Don’t Let Aversion Kill Your Engagement (Research-Backed Analysis & Guide)
Is it OK to use AI to create marketing assets? If quality is unaffected (or even better), does it matter? Why would consumers care if
The 4 Best Lucky Orange Alternatives
Looking for the best Lucky Orange alternative for analytics? We recommend Crazy Egg for affordable web analytics with a hearty side of A/B testing, surveys,
What Is Multi-Armed Bandit Testing and When To Use It
You’ve probably heard about multi-armed bandit testing as an alternative to traditional A/B tests. The appeal is obvious: why keep sending half your traffic to
7 Key Email Marketing Metrics + Tips To Improve Each One
When you really understand your email marketing metrics, you know the biggest levers to pull to get new customers and make more sales. Nearly all