What Is Copywriting? What I Know After Making $500K
I’ve made over $500K in my career as a copywriter. Here’s what I know. What Is Copywriting? Copywriting is using words to market a product…
AIDA vs PAS: My Pick on Which Formula to Use and Why
AIDA and PAS are two of the most popular copywriting formulas in direct response copywriting. Start with either of these formulas for all your copywriting
6 Micro Commitments That Move Prospects Down Funnel
Micro commitments are those small steps you take to achieve a larger goal. In this case, it’s small steps a potential customer takes that pulls
Improved Conversion Tracking dashboard on Crazy Egg
We’ve redesigned the Conversions report in Crazy Egg, making it easier to understand where conversion activity is coming from on your website. A Conversion is
How To Measure and Improve Customer Value Optimization
Customer value optimization (CVO) turns traffic into profit. It’s not about getting more clicks — it’s about getting more from every customer. CVO turns casual
Micro Conversions: What They Are and How to Use Them
A micro conversion is a small step a user takes on the journey toward making a bigger decision, like signing up, subscribing, or making a
Hidden Keywords Are Back (and Still a Terrible Idea)
“Hidden keywords” used to be one of the most blatant black hat SEO tricks: stuffing content behind the scenes to manipulate search engines. For a
The 6 Best Fonts for Websites That Always Look Great
There are limitless fonts to choose from when you’re designing a website, but they’re not all suited for website use. Pay attention to these five