Improve Content Strategy with an Editorial Calendar: 14 Free Downloads
If you need a tool that helps with strategy, organization and project management, then an editorial calendar is probably right for you. When working as…
Storyselling: When Your Customers Don’t Want to Be Sold
Everyone knows what storytelling is—but what about storyselling? Storyselling is the act of selling your product or service through telling a story. But this simple
AIDA Copywriting Formula: How to Apply it +Real Examples
The AIDA formula is the oldest and most popular copywriting model used to convert undecided consumers into paying customers. Over the years, AIDA has been
5 Clever Ways to Get Customer Reviews That Convert
How do you get customer reviews that help you achieve conversion rates as high as 68.7%? In today’s consumer centric world, Aileen Lee, Partner at venture
Writing a Guarantee That Converts
Regardless of what many businesses believe, a guarantee is more than a promise to return the prospect’s money. The right guarantee builds relationships with your
The Apple Standard: 6 Guiding Principles for a Better Web Experience
Sometimes we look at a big brand like Apple, and we know there are behind-the-scenes decisions that make that brand what it is — but
9 PPC Tools That’ll Give You a Leg Up on the Competition
In the cutthroat world of PPC advertising, you need every advantage you can get to stay ahead of the competition. Below are 9 tools that
3 Ways Live Chat Software Can Improve Your Conversion Rates
If used correctly and as part of your overall customer service plan, live chat software has the ability to increase conversion rates by giving customers