Why Storytelling is the Key to Selling With Email
Terry Dean is one of the sharpest online marketing experts I’ve come across. The Total Conversion Code program he created with Glenn Livingston a few…
Hashtag Marketing 101: Keyword Research in the Social Media Era
The hashtag has become more than a useful tool, it has become a symbol of the modern age. You can see it almost everywhere, from
4 Undisputable Reasons for Branding Yourself Instead of Your Biz
When I first started my business, choosing a name was a big deal. What was available? What was unique? What had a good ‘ring’ to
Measure Marketing ROI: Proving Value When It Can’t Be Measured
What happens when a marketing campaign can’t be measured? Do you go about business as usual, cranking out campaigns willy-nilly? Do you sidestep questions about metrics,
Attention Grabbers: 5 Essentials to Make Your Marketing Stand Out
Even if you rarely pay attention to marketing, I’m confident you’ve heard this fact (or a variation): the average American sees or hears 3,500+ advertising
The Psychology Behind Free Shipping: Does It Work?
Does free shipping really work? This is a question that keeps coming back to me every time I look at a shopping website or consult
Does Your Project Need a Web Designer or Web Developer? [INFOGRAPHIC]
When it comes to building new websites or updating existing sites, most people don’t know the types of professionals they should hire to get the
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5 Ancient Persuasion Techniques That Can Rock Your Website Today
What does a 4th century BC philosopher have to do with your e-commerce website? Absolutely everything. Before you let out an impatient sigh of boredom,