How to Optimize Videos for Better Conversions
Videos enable consumers to see a product more clearly and in action. As such, they tend to drive conversions better than text alone. In this…
8 Advanced Persuasion Techniques You Should Be Using on Your Landing Page
The real skill in digital marketing is persuasion. It doesn’t matter how much retargeting you do or how many lightbox popups you make, if you
Winning The War Against User Anxiety and How to Increase Conversions
Every web user has experienced anxiety of some form or another. It might be very mild, but you’ve probably experienced it yourself, even if you
5 Essential Areas to Optimize on Ecommerce Sites
On an ecommerce site, conversions are critical. You get that, I know. So what do you do when you know conversions could be better? Where
6 Conversion-Boosting Benefits of Online Videos
If you’re not using online video, you’re missing out. Last year, videos accounted for half of all mobile data traffic, says CISCO, and while people
13 Ways to Battle Shopping Cart Abandonment and WIN
What is the biggest drain on profit in ecommerce? Shopping cart abandonment. So how do you protect yourself? This no-BS guide shares a few of
Are You Making These Conversion-Killing Mistakes?
Over the last decade, we’ve seen the barriers to entry for web design systematically dismantled. Platforms like WordPress, Joomla, and more recently Squarespace mean you
7 Simple Design Tweaks That Send Conversions Through the Roof
There are many elements to an online business. There is the website and a regularly updated blog. There’s a sales funnel, marketing, social media, advertising.
