35% of Web Visitors Are ‘Spontaneous’ Buyers. Are You Alienating Them?
What do great salespeople have in common? They’re great listeners and strong judges of character. When faced with detail-oriented prospects, they morph into data nerds….
7 Ways to Boost Conversions with Personalization [Case Studies]
Today we dig deep into personalization. Read here for 7 case studies that reveal what works and how to use it to increase your conversion
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11 Mind Tricks Ecommerce Marketers Use to Make You Buy
Ecommerce websites are turning your own brains against you. How you ask? By exploiting human psychology to create feelings of fear, excitement, or pleasure that
Why Your Landing Page Should Have at Least 500 Words
I look a lot of landing pages, and I notice a common shortcoming. A lot of landing pages don’t have enough content. Here are some
3 Popular Colors for Websites – When & How to Use Them
You’re planning a new business. You’re excited. You’re almost ready. You need to pick a color scheme. Before you do a scornful snort-laugh, hang on
Your Ecommerce Site Will Die Without These 3 Trust Signals
Every ecommerce site needs trust signals. Without them, you can expect conversion rates and revenue to remain low. With trust signals, you can power your
The 5 Times When You Absolutely Must do A/B Testing
The world needs more A/B testing. Why? Because A/B testing is the most effective way to raise conversion rates. Tragically, according to Econsultancy, a paltry
6 Ways Social Proof Can Increase Conversions On Your Site
In February 2004, Facebook was a small and unknown website, used only by Harvard students. By summer, they had expanded to other Ivy Leagues, but
