6 Exit Overlays That Convert More Than Others
Quick, think of all the reasons you leave a website. You probably came up with at least five, right? You didn’t think the content on…
39 Writing Techniques That Drive More Conversions from Your Website Copy
Your most powerful marketing tool is copy — words, sentences, and paragraphs. Your website has the potential to either drive sales or drive away customers.
Smart CRO: What We Can Learn from the Windows 10 Launch
Forget the old Mac vs Windows argument — I’ve used both and each has advantages depending on your personal setup. If you’re a Windows user,
Why Ugly Website Design Often Converts (Better)
“Ugly websites convert better than pretty websites.” Anyone who has been around marketing or conversion optimization for long has heard that. It’s a very simplistic
5 Tips to Craft a Better Value Proposition
You’ll find value propositions everywhere — some are good, some are bad. Essentially a value proposition is a statement (a quick summary) of what your
How to Apply the Psychology of Persuasion To YOUR Business
Robert Cialdini’s famous book Influence: The Psychology of Persuasion is a staple of any business-oriented must-read list. You’ve read the concepts before and you’ve probably
How to Know if Your Split Test is Valid (Hint: Statistics Can Lie)
Did you know that conversion optimization can actually decrease your profit? When you run tests, it’s easier than you might think to misinterpret the results
3 Tools and Smart Tactics to Understand Your Audience
How well do you know those who are buying from you? If you’ve answered anything but “not as well as I should,” I’m calling bullshit.
