Are You Unknowingly Using Bait-and-Switch Marketing?
It’s no secret that bait-and-switch marketing techniques are dishonest. In fact, in many countries true “bait and switch” has been made illegal through different forms…
Improve Content Strategy with an Editorial Calendar: 14 Free Downloads
If you need a tool that helps with strategy, organization and project management, then an editorial calendar is probably right for you. When working as
Storyselling: When Your Customers Don’t Want to Be Sold
Everyone knows what storytelling is—but what about storyselling? Storyselling is the act of selling your product or service through telling a story. But this simple
AIDA Copywriting Formula: How to Apply it +Real Examples
The AIDA formula is the oldest and most popular copywriting model used to convert undecided consumers into paying customers. Over the years, AIDA has been
5 Clever Ways to Get Customer Reviews That Convert
How do you get customer reviews that help you achieve conversion rates as high as 68.7%? In today’s consumer centric world, Aileen Lee, Partner at venture
Writing a Guarantee That Converts
Regardless of what many businesses believe, a guarantee is more than a promise to return the prospect’s money. The right guarantee builds relationships with your
The Apple Standard: 6 Guiding Principles for a Better Web Experience
Sometimes we look at a big brand like Apple, and we know there are behind-the-scenes decisions that make that brand what it is — but
9 PPC Tools That’ll Give You a Leg Up on the Competition
In the cutthroat world of PPC advertising, you need every advantage you can get to stay ahead of the competition. Below are 9 tools that
