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A Step-by-Step Guide to Develop a Content Marketing Strategy That Converts
Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses…
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The 31 Best Homepage Design Examples for Your Website
The first step in winning over more customers is to understand the essential elements that…
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7 Call to Action Examples You Have Never Seen Before
At great risk to my sanity, I went to find call to action examples (CTAs)…
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The Best Website Color Palettes to Increase Engagement in 2025
Did you know specific colors cause people to feel and respond in different ways? Do…
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Google Analytics 4 (GA4) Integration for Analyzing A/B Tests
You can now use Google Analytics 4 (GA4) to analyze and segment engagement metrics, for each of your A/B Testing page variants on Crazy Egg….
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How To Use Hypothesis Testing to Drive Revenue
Too many business decisions hinge on habits, instinct, or the loudest person in the room. Hypothesis testing offers a better way. Instead of working off…
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Crazy Egg vs Hotjar: One’s Built for Speed, the Other for Control
When it comes to understanding what your users are doing on your website, Crazy Egg and Hotjar are two of the most popular tools on…
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5 Unbounce Alternatives & Competitors for Landing Pages
Sometimes the Unbounce offering isn’t enough. Other times it’s not what you need, but it’s close. While this CRO platform checks the core boxes to…
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5 Ways Google Analytics Is Inaccurate (+ How to Improve Data Quality)
The July 1st, 2024, sunsetting of Universal Analytics (UA)—colloquially known as Google Analytics 3 (GA3)—introduced all sorts of data discrepancies and migration issues for users…
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