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The 5 Best Website Optimization Tools Compared
We rounded up our top five favorite website optimization tools, starting with the multi-tool pocketknife of web optimization: Mangools. We love Mangools because it’s so…
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The 31 Best Homepage Design Examples for Your Website
The first step in winning over more customers is to understand the essential elements that…
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7 Call to Action Examples You Have Never Seen Before
At great risk to my sanity, I went to find call to action examples (CTAs)…
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A/B Testing Basics: How to Get Valid, Actionable Results
If you’re not A/B testing your site, you’re leaving money on the table. The only…
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Expert insights on marketing, conversions, and usability from the Crazy Egg team
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Google Analytics 4 (GA4) Integration for Analyzing A/B Tests
You can now use Google Analytics 4 (GA4) to analyze and segment engagement metrics, for each of your A/B Testing page variants on Crazy Egg….
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How To Create A Crisp, Useful Buyer Persona (No Fluff)
Most buyer personas have as much depth as a middle-school book report: fictional profiles with stock photos, generic hobbies, and surface-level traits. Then there are…
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Get AI Analysis on your Website Heatmaps in Crazy Egg
Crazy Egg now performs AI Analysis on any of your website heatmaps, detecting patterns in your visitors’ click, scroll, and bounce activity for you. It…
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Mixpanel vs. Google Analytics: Each Tool’s True Strengths
Mixpanel is best for tracking funnels and user flows and digging into the details of your data, while Google Analytics offers a more general, zoomed-out…
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How To Model Customer Lifetime Value (Fast & Practical)
Most companies know CLV matters. Few actually measure it. Why? The math is hard, the data is messy, and the results don’t feel trustworthy. This…
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